You enjoyed discovering or re-discovering the artists, researchers & personalities who challenge our view of the world through the CULTURAL PULSE 2026…
Especially for DECATHLON & its creative community, three of them accepted the challenge of being interviewed by Thibaut de Saint Maurice, philosophy researcher, founder of the Paris Podcast Festival, and radio chronicler. Thibaut invites us into the intimacy of their ateliers, their playgrounds, to question their research and creative work processes, always in line with our 3 themes: ELASTIC STABILITY, LALALIFE & REDISCOVERY.
*HABIT & USAGE MONITORING ATTITUDE AND NEO-BEHAVIORISM
With the 2026 issue of CULTURAL PULSE, you met 3 communities highlighted in the new « people in motion » section of each theme.
H.U.M.A.N invites you to catch up with them 6 months later!
A deeper immersion into their world, an invitation to better understand what shapes their daily lives, their motivation, and a new chance to connect emotionally with them.
Through social listening, H.U.M.A.N is your new tool for decoding the aspirations and behaviors of these 3 communities.
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The CULTURAL PULSE is the annual anchor of our Global Brand Creative Direction, 100% infused with our DECATHLON purpose & platform!
Decode emerging trends, identify strategic socio-cultural dynamics to support our DECATHLON ambitions. Reveal engaging voices, track inspiring communities & capitalize on their attitudes, motivations & emotions. The CULTURAL PULSE is the fruit of an intensive collaborative process with a pool of internal & external experts, and creative talents rooted in multiple domains and countries.
Above all, it’s your 100% personalized tool to guide creative decision-making
& help you determine concrete action levers for DECATHLON.
Let’s Immerse yourself in it and be surprised!
The will and determination to act for oneself and for others. Not allowing yourself to be destabilized or influenced. The will to learn, to create, to rehearse, to train, to live.
A physical and emotional commitment to the future The self-conviction of being able to improve oneself and the world. Renewed hope, focused on the future (anniversary)
A desire, a direction, a goal, a momentum A gaze of anticipation. Initiating movement. The bond, the love, the friendship that gives hope, desire, will.
